This blog is now rarely updated, but remains as an archive of bits and pieces I've collected from around the internet. To see what's caught my eye more recently, find me on twitter.

Friday, 3 December 2010

Tuesday, 23 November 2010

#92; An assortment of crap

Been a while since the last post so I've got a lot of stuff to stick up here, which I'm just going to rattle through.

First, if you like comic books/comic book art, check out Two Page Spread. Showcasing great comic book artists in double page spread form. Really cool:

I like this ad:

Andreas Nilsson - SPP "Live Now" from BLDG//WLF on Vimeo.

As creative review points out, it's a very standard and common idea, but executed very nicely.

This video is surprisingly awesome. Break dancing to (great) classical music:

I've tried a variety of productivity helping tools and blogs etc. This one is as good as any of them.

This video is one of the very first film animations. I couldn't make this today. It's really cool, considering when it's from:

Typographic beauty (shop, website, making of):

The consistently entertaining and good blog, ITIABTWC, just finished a really good "hall of fame" of ads from recent (&not so recent) years. Go check it - here are some of my favourites from his selection:
Ok, enough stealing videos from someone else's site.

This is nice, isn't it:

Finally, a brief rant about Apple. If you went onto the Apple site a few days ago there was one big message saying "tomorrow is just another day. That you'll never forget." That should've meant a new thing like an ipad but better, like an iHover (yes, that would be some sort of white personal hovering transport thing). But instead Apple revealed that the Beatles' music is now available from iTunes. The Beatles were/are great, and this was obviously a big deal for apple, but they seem to have confused their personal triumph with things that other people care about. All that music has been readily available to everyone who wants it for ages. Don't big up stuff that people don't care about, because it makes you look stupid. That's what I think, anyway. 

Vomit over, I'm done for now. 

Friday, 12 November 2010

#91; Type, OKgo, etc

I might have posted these before, and they may not be of any interest to anyone else, but I love these archives of hand painted type and street signs etc. This one (click here) is best, and there's also this one, too (click here). Here's some of my favourites:

Ok Go have plopped out another wicked cool video. Their videos make me hate all of the standard music videos even more. Why aren't more music videos clever and inventive like this? hmph. Toast, animated:

Which just reminded my how much I liked the one with the dogs:

I also like this map. When you order it you get it in two colours. I think it's nice. I would like one.

Also, go here for some clever images, here to encourage Omar (clever interactive special Olympics promo), here for yet more Old Spice rip-offery - this time with boobs, and here for wickedawesomegreatness.

Wednesday, 10 November 2010

#90; Zombigotchi!

I like this little video, promoting a new iphone game:

Zombigotchi! from Michael Please on Vimeo.

You can make your own here

Friday, 5 November 2010

#89; Two weeks' worth of things

To repeat the same old excuse, I've been crazy busy with all of this Biology Degree rubbish, so haven't posted anything for two weeks now. So much for the original plan of posting every day...

Anyway, here's a selection of new ads etc that I quite like.

First, check out this website for a Monet exhibition in Paris. It's beautifully done. Click on the "journey". Very nice:

New Skoda Ad. Remember that advert where they make a full size car out of cake? They've released an update. I went to a talk by someone from Fallon (the agency behind this) the day before it's release to the industry, so saw it early. I felt like a "industry insider" for at least 3 minutes. Exciting stuff.

Another follow up - remember this great word association video? They've updated it, using just Youtube footage. It's not particularly an improvement on the original, but it does show that clever ideas are as important as technical know-how and fancy filming.

Re:WORDS from Everynone on Vimeo.

And on the subject of word play, Scrabble ad anyone?

Scrabble : THE BLOCK PROJECT from paranoid on Vimeo.

Update: Go look at these incredible migration photographs. Nature photography at it's best from the always brilliant Big Picture.

Saturday, 23 October 2010

#87; Stuff

Cool shit:

On the arty side, I just think this is quite clever:

Tuesday, 19 October 2010

#86; My info

Been a week since the last post - it's also been a week since the first term of my final year at university started, which is why I've been so busy. To make up for it, here are some infographics I've made for Cherwell (as well as a photo of them in action), and a logo I made for a college ball.

An investigation into the prices at local supermarkets yielded these results:

Some stats from the Browne Review:

All in the paper:

And St Catz Ball logo:

I'm mad busy at the moment, and it's late. Will do my best to keep posting things as and when I can.

Monday, 11 October 2010

#85; Sesame street for grown ups

Check out these. Every letter, featured in a little animation. Here's 'B':

B from Daniele Manoli on Vimeo.

Also, to keep with the Sesame Street theme, Grover does Old Spice. Lol.

Also, my work is being featured on the OxAdSoc homepage at the moment. Go check it.

Tuesday, 5 October 2010

#84; Data visualisation

I love good infographics and clever visual representations of data. I think they play an important role in conveying ideas and data, and love their recent rise in popularity. Anyone interested check out Information is Beautiful, FlowingData, the Guardian Data blog and the Feltron reports(one man's life, visualized beautifully).
Then watch this film - very interesting (if you're interested in this sort of thing...). More info & notes are here, too:

Journalism in the Age of Data from Geoff McGhee on Vimeo.

Saturday, 2 October 2010

#83; Animation & advert

Nice stop motion video:

Bottle from Kirsten Lepore on Vimeo.

and an interesting new ad. Well, really cool visuals created in an interesting way, preceded by some advertising flouncy language. Fast-forward to 2.30 for the ad:

Canon Pixma: Bringing colour to life from Dentsu London on Vimeo.

Friday, 1 October 2010

#82; lots of stuff

Several things have caught my eye recently. Just moved back to Oxford so have been mad busy and not put anything up for a few days, so here it all is:

Firstly, a very cute and clever animation. Very simple idea, done really well. This is sweet:

Le vilain petit carré / The ugly square from Tout Court on Vimeo.

The Guardian released this ad for its film season. 26 films featured, how many can you name? I can get about 15...

Eye Magazine have written a post about some great Aids awareness posters, like this one:
Lots more on the site - go read!

I LOVE these, from Aaron Leighton:

And finally, 
Someone called Johnny Selman is designing a poster every day for a year, based on the day's BBC headline. Appropriately called BBCx365, it started in September and he's already made some great images. Go Look:


Thursday, 30 September 2010

Ant Blog - A summary

Why & what gets posted?
I'm a sucker for fascinating science great design and anything that can combine aesthetic perfection, scientific rigour and top-class entertainment will fit right in here. I'm a huge believer in the entertaining communication and sharing of science as widely as possible, and I'll post anything I find that relates to that. It's not all science, and I put up anything that catches my eye.

Science stories and intellectual curiosities:

European energy consumption. Click on the image and have a play:

The science of Big Bird:

Making science fun:

If you can combine great presentation/animation with interesting science or anything educational, I love you:
NY Times - Turbine-Free Wind Power from Antfood on Vimeo.

Posters/designs I love:


I Love a Good Animation:


Miscellaneous Greatness:

These murals are just fantastic:

Or check out my writing on super suits, mind control, trolls, and loads more.


Friday, 24 September 2010

#81; Strangers

No real explanation needed here - I just think it's clever and quite nice.
(from here).

Wednesday, 22 September 2010

#80; bus pass design

Super quick post - the geeky designer inside me loves this set on flickr of great old bus passes. Really nice designs.

Saturday, 18 September 2010

#79; Wild Things

Another unorganized pile of stuff. Like an online car boot sale, with only good stuff, and all for free.

This is a super sweet tribute to Where the Wild Things Are. I really like the animation in this. Really subtle, and tells a sweet story.

Buildings & Vampires from Nico Casavecchia on Vimeo.

This is a very short wordless film - possibly advertising boxing on HBO in the US, but it's pretty effective:

And Street Art made out of colourful tape:

TapeArt - Stella & Rex & Jurij Lozic from Multipraktik on Vimeo.

Thursday, 16 September 2010

#78; Another Mixture

Again, today I'm just going to vomit out a series of things I like. As usual, using this place as an archive of personal favourites as much as anything else. For a slightly more practical post, I've written another post for Wisdom London. Continuing their "ever wondered about..." series. This time, gets the treatment. (previous posts were on Issuu & Android)

The Walls Are Dancing (there's a "Making Of", too):

I've posted similar things to this before, but I love this Hero/Villain series. This one - Batman/Penguin. It's Very clever...

This ad made me smile. I think it's clever, funny, and gets its message across well:

And finally, another ad. Not quite sure how it gets any real message about Samsung across, to be honest, but I do love the video, regardless:

Monday, 13 September 2010

#77; A mixture

Just a bunch of things that I like:

First, I really like this animation, It's very clever, and cutely animated:

Umbra (HD - 2010) from Malcolm Sutherland on Vimeo.

These images are clever. One of those things I wish I'd thought of first:
Street View "Google's World"

And for anyone who followed the consistently entertaining @BPGlobalPR, here is an interview with the man himself.

Sunday, 12 September 2010

#76; Vincent, Tim & toys of the future

A nice little tribute to Tim Burton's classic Vincent reminded me to re-watch the original, which really is great:

Tim Burton's Vincent:

And the tribute, TiM:

TiM from Ken Turner on Vimeo.

good stuff.

Totally unrelated. A video about potential future screen technologies. I want all of these things, right now, please. I think the best thing is the expandable handheld tablet phone thing. All very exciting:

Friday, 10 September 2010

#75; Ikema

Two nice ads. First, Ikea set loose 100 cats in the store near me:

and, for those that way inclined, quite a good "making of" video:

Then, a really cool puma advert. I've always quite liked puma and felt they could do a lot better at advertising themselves. This is good:

Thursday, 9 September 2010

#74; A post full of Wisdom, and a building with a face

There's a post written by me over on the Wisdom London blog today. It's basically an explanation of Issuu - a great tool that I've used for a variety of things. Predictably, having gushed about how easy to use it is, we couldn't get it to do what it is meant to and embed a file on the blog. C'est la vie.

In other news, a skyscraper in Taiwan got a little makeover:

Why isn't there more stuff like this? One day, when I own an entire city, all of the buildings will look as fun as this.

Wednesday, 8 September 2010

#72; Pixar

Again, no wicked-cool "stuff" to show today, but a post I read about Pixar has got me thinking a bit. To satisfy the visual thirst/hunger of my millions of loyal readers, here is a quick behind the scenes of the short Day&Night, played before Toy Story 3. If you haven't seen Toy Story 3, you're an awful person.

Now really, I could easily post absolutely anything that has been produced by Pixar, because they have never once missed a beat. They have now had 11 (I think) consecutive critical and commercial successful films. That is absurd. Their worst film (Cars? Must admit, have not seen Ratatouille) is still good competition to the very best that anyone else has produced in the same genre. In terms of modern animated feature films, those that can compete with Pixar in terms of entertainment, story, humour and visuals are few and far between.

So how do they do it? And why isn't everyone else doing the same!? I am determined to end up working somewhere that I truly enjoy, partly because I want a happy life, and also because I think that's the way to get the best work done. I think we are at our best when we are doing what we want to do. Read this (or watch one of the Pixar documentaries etc etc). It seems to me that this is why Pixar creates such great stuff. People are working in an environment they love, on things they love, unrestricted, and with a dedication that means that nothing but the very best will do. Time, care and love is given to everything. The studio doesn't whizz out several films a year, but carefully crafts one or two, but makes sure they're good. Quality over quantity.

So much to be learnt from the way they do things, regardless of your industry. I don't think there's an organisation in the world that couldn't benefit from adopting a little bit of Pixar's philosophy.

One day, I want to work somewhere that I love as much as I imagine the Pixar folk love it there, and I want to have that feeling of pride and ownership over what I'm doing.

PS: Watch Cloudy with A Chance Of Meatballs. I was put off by the silly title and colourful images for ages, but it's great. Not Pixar at all, but great. Trailer.

Tuesday, 7 September 2010

#71; Big Promises

I haven't found any great, hilarious or fascinating things in the last couple of days, so will instead ramble a bit about the new campaign that UBS have launched. As always, I'm just using this space to vent opinions as they occur to me - this isn't a carefully considered critique, but more a gut reaction.

I've just started a 2 week internship at Wisdom London, and yesterday morning Kate mentioned having seen one of these ads. UBS are running the line:
"We Will Not Rest..."
The point made was that this is a very big promise. Is it too big? Should companies promise unrealistic things? Does this just build distrust in ad campaigns and brands themselves?

Of course, grand promises that aren't followed through are detrimental for everyone involved, and companies should only ever promise that which they know they can deliver. I completely agree that if this sort of campaign isn't coupled with genuine internal change and a massive introspective effort, then it is something that should be criticised and which will ultimately fail.

However, consider the context of this campaign. The bank's image is in a dire position. Globally, public trust of all large financial bodies is very low, while the situation for UBS has been worsened by a very public tax dispute in the US. UBS need a big, powerful message to win back the public, and this is it. This puts major pressure on themselves, but I think that's a good thing. This shows self belief and genuine commitment. The very personal statement of intent from the CEO, in which he says that this is "much more than a simple advertising campaign" augers well. He suggests that, starting with himself, the whole company will take this as the attitude and approach to all that they do.

It may be my naive and overly trusting view of these things, but I'd rather an organisation come out like this and show that they are willing to work hard and commit to winning people back, than have them show a weak and half hearted attempt. This is a huge commitment, and perhaps UBS have made life hard for themselves. But doesn't the fact that they are willing to put this pressure on themselves merit our admiration?

If they do not deliver on the promise then it will be their own downfall, and I will sheepishly admit that this is not a case of a brand being ambitious and commited, but deceitful and short-sighted. But I like to see a company put itself on a limb like this. If they didn't trust themselves enough to carry this out, then why should we trust them to do anything?

There is no reason or excuse for making promises that can't be kept. But putting yourself under pressure, and publicly committing to change and effort seems like a good thing to me. After all, if you don't deliver, it'll be you that suffers the most.

Friday, 3 September 2010

#70; Clever uses of the internet

Two things. Just like yesterday, I can't embed them, but you absolutely should go look.

First, Arcade Fire's GREAT promo trick. No idea how it's done, but it's very clever, and very very good.
Go HERE and type in the name of the street you live on.

Then, on a similar note, go check out the new tip-ex ad. A bit new, a bit clever. I like.

Thursday, 2 September 2010

#69; Animated Typography

For some unknown reason I can't embed this video, so you'll just have to CLICK HERE.

A really nice video of a font. It's better than it sounds...

Wednesday, 1 September 2010

#68; King of Kong & an animation

First, a film recommendation. Watch King Of Kong. The trailer gives you the idea:

Basically it is a documentary style film which follows the attempts of someone who is presented as being an incredibly nice, unassuming guy to break the world Donkey Kong record, which is held by one bizarre "god of the game". This film is hilartious, moving and entertaining. Watch it. It's great.

Then watch this fantastic little animation, which was posted on the consistently high standard animade blog. The character of the two circles, the visual animation & the music are all perfect. I wish I could make things like this:

Spheremetrical (Here With You) from impactist on Vimeo.

Monday, 30 August 2010

#67: quickie

Also, I just stumbled upon this. I don't know how to embed it, so just CLICK HERE. lol.

#66; Information Is Beautiful

I'm sure I've mentioned Information Is Beautiful before (and was pleased to see it in Time's top blogs of 2010), and recently a nice talk by David McCandless popped up on the TED site. He may not be the greatest speaker in the world, but he's no fool, and I really really like what he produces. He's all about the value and worth of clever infographics as ways of representing data in digestible and attractive ways (to the extent that he was apparently on Newsnight the other week discussing their pros and cons). Worth a watch:

Sunday, 29 August 2010

#66; Two Good Things

Two good things that I thought were worth mentioning today.

First, Longshot Mag has just finished Issue 1. This was formerly the 48hr magazine, which I may have mentioned last time around. Basically, in exactly 48 hours a theme is released, people from around the world submit content in the form of photography, written articles, infographics and illustrations, and it is edited, designed, and published. It is done with such a brilliant well-spirited attitude, and produces such great material that I am a huge fan. This time round the them was Comeback (perhaps a not-so-subtle reference to the troubles they had after the first issue as 48hr mag), and will be available soon. I advise getting on their mailing list and being ready and raring to go to submit something for their next issue. I know I will be.

The other Good Thing I wanted to point you in the direction of is Coudal's Layer Tennis. On Friday afternoons, two talented creatives pass back and forth a photoshop (or similar) file, and take turns working into what their opponent did next. This is all published live, so every 15 minutes a new image gets posted up, along with a bit of commentary. The file goes back and forth, and the ideas grow and develop as the two players battle it out for the votes of the viewing public.
Again, the reason I love this is that it's great, light-hearted fun. Genuine, innocent enjoyment of today's technology in a creative and exciting way. Well worth tuning in this Friday.

Saturday, 28 August 2010

#65; More Science and Advertising

First, a quick note: I've abandoned my old numbering system (if you look at older posts, they are mostly numbered with a letter or two letters. Even I was confused by this.) Now it's all just numbers. This is post number 65.

The deeper I get into the world of advertising and business, the clearer it becomes to me that science is of huge relevance to business and advertising, and vice-versa (as is design - but I'll save design and science for another day). For now, How Big Brands Can Save Biodiversity:

Wednesday, 25 August 2010

As; Science & advertising

As someone studying biology but with a real interest in advertising, this article is right up my street.

How could science benefit from a bit of PR attention? As is so often the case with online articles, some of the most interesting stuff is in the impassioned comments at the bottom. They range from hugely idiotic to quite insightful. The comments are based on two main discussions: One argument is based around the existence/importance of human-driven climate change, but the other is about whether advertising would corrupt the whole point of science. The idea suggested by some is that "spinning" scientific findings and ideas would defeat the point of the "here are the facts, do with them what you will" approach many scientists have.

There seems to be a large voice of people damning the author for suggesting that science could benefit from some PR. My opinion is that if the scientific community doesn't take responsibility for this itself, then it predominantly falls to the media to pass judgement on the work. Since the vast majority of people won't look to the empirical evidence or source papers, if scientific work wants to be presented in the right light then it has to consider the way it is presented. I agree that the danger of polluting scientific work with spin and misleading implications is very real, but isn't it the case that it's so important that science be presented in the right way and to a wide audience that we cannot afford to ignore the importance of marketing and advertising.

I know I would rather the scientists involved in carrying out work took more care in the way it reaches a wide audience of newcomers to the subject than have it be interpreted by other people in any biased way. Is there a danger of corrupting the scientific work? Yes. But the need to make science more accessible, and improve the communications between scientists and the public is far too great to ignore the potential benefits of careful PR and advertising.

Monday, 23 August 2010

Ar; Typographic music videos

At least 3 blogs and feeds I read have already linked to this, and I can see why - lots of fun, catchy tune, nice video:

Then this link turned up. So many nice type-based music videos. Here's my favourite:

Sunday, 22 August 2010

Aq; Animated Adverts

Two nicely animated short ads.

Innocent Orange Juice - A very nice little concept, executed brilliantly.

Innocent Orange Juice from Sumo Science on Vimeo.

and a Weetos ad. It just made me laugh:

Weetos 'Boxing' from Sumo Science on Vimeo.

Lots more good stuff on from Sumo Science here

Saturday, 21 August 2010

Ap; Beer

I like this. Not entirely sure about its merits as an advert - beer spilling mostly - but it's great to watch.

Friday, 20 August 2010

Ao; Marcel and Danny & Annie

This is great, and made me laugh:

MARCEL THE SHELL WITH SHOES ON from Dean Fleischer-Camp on Vimeo.

Also, there's this animation:

Danny & Annie from StoryCorps on Vimeo.

Looks like a radio station recorded interviews with people, and they've now been animated. I'm not sure the animation adds anything much - I'm fairly sure these two interviews would be equally affecting without the visuals, but regardless, this is very very sad and good.

Tuesday, 17 August 2010

An; Words


WORDS from Everynone on Vimeo.

Monday, 16 August 2010

Am; Animation

As seems to be the general trend these days, no real time to comment, but watch this, is nicely animated:

"The Owl" by I Love You But I've Chosen Darkness from Secretly Jag on Vimeo.

Saturday, 14 August 2010

Al; Your Lucky Day

Very good short film on Vimeo about a winning lottery ticket.

Your Lucky Day from Dan on Vimeo.

Playing with a new camera; working on something for a new project. Just thought this photo might make you smile...

Friday, 13 August 2010

Ak; Music & words


First, remember when I half-heartedly made this one morning? well, I had vague intentions to expand on that idea, but it seems someone already has... and much better than I ever would have. Check it:
Your favourite books, as a text poster but, illustrated with white space. Brilliant.

Then take a peak at the Levi Pioneer Sessions. Some really nice tunes, and another example of brands recognising the cultural power of music. Red bull are very well known for this, and who could ignore O2. At the agency I'm interning at at the moment this is something that recent pitches to "cool" brands almost always seem to include. Cultural groups are so often defined by the music they listen to. When I was younger, the "Grunge" (Skater-ish) kids listened to certain music, while "Indie kids" are a force unto themselves these days, with the core unifying source that groups them together being the music they listen to. Getting at potential consumers via music is all over the place, and on the up, regardless of any fears of a suffering music industry (a fear which, for different reasons, I believe to be entirely unfounded).

Thursday, 12 August 2010

Aj; Japanese subway posters

Mad busy, not a lot of time to post clever ideas and musings, so for now you get this link. Some of these old subway etiquette posters from Tokyo are just brilliant:
What not to do on the subway - rude monsters.

proper posts when I can find the time!

Monday, 9 August 2010

Sunday, 8 August 2010

Ah; Nice animation

Insert usual apology for not being true to "ant every day".

This Vimeo user has a really nice little collection of his animations. This is my favourite. Only 52 seconds, but I think it's really very sweet:

coExist from Eran Hilleli on Vimeo.

Trying to teach myself how to make a proper website at the moment, and struggling for free time, so that's all for now.

Wednesday, 4 August 2010

Ag; National Geographic & Graboids

There's a really nice look at the design of National Geographic here. I think that magazine shows how incredible longevity and consistency can lead to an international acceptance of a certain character. However, for me, the main reason the brand has been able to be maintained so well over time is it's consistency in quality. I was a subscriber of National Geographic for a few years, and looking at recent or the very old issues on the web, you can see the standard of presentation and photography has been maintained unwaveringly.

Consistency builds trust, and when that is coupled with a clear visual identity maintained over time, great things happen.

I like educational but inventive videos. As a semi-scientist, I love it when people can find a creative way to teach. I'd like to see more of this (although is this great only because it's about Graboids, instead of something real...):

Monstrous Wildlife from Frank Robnik on Vimeo.

Tuesday, 3 August 2010

Af; Bad Handle, nice logo

First, a complaint. I saw this on one of those "interesting design" sites, with the title "creative toolbox handle design":
I usually really like the things that follow titles like "creative handles, chairs, lamps, coathangers" etc, because they show a fresh and exciting or useful new approach to something. This initially seems the same, but for me the fact that as soon as you remove the hammer you lose the handle makes this totally ridiculous. I love a good toolbox, but it seems to me that very often you might not have the hammer inside the box while you move it. This layout doesn't particularly save space, and is a gimmick that will ultimately make the box less practical. As soon as you try to move it without the hammer in it, it becomes harder to carry than a normal box. Rubbish.

On a totally separate note: Interesting debate going on over at Brand New about this logo:

I personally really like it. I agree with some of the comments that the circle hasn't been formed in the most careful or considered way, and may have benefited if the bubbles made the circle naturally, rather than being cut off at the edges, but I think it is in general powerful, nicely executed and attractive. I'm a fan. What I'm not a fan of is "Year of Youth". That seems to shout to me "Events organised by adults, for other adults to make their "youths" go to". One of the commenters makes the point that no young people call themselves youths. I think that's true. I get the feeling that as soon as the organisers spotted a bit of potential alliteration they got all excited and didn't consider that if they want to appeal to young people, Youths isn't the best word. 

Maybe that's just me. I've never liked that word - maybe it's just personal. I still like the logo. 

(actually, a look at the associated website changes my opinion of the whole campaign... It may be that the whole thing isn't aimed at kids at all, but is really for the decision makers and grown-ups, judging by the tone of the website design. That would mean my complaint about the "Year of Youth" title is a little less valid. Either way, relatively nice main image, but the rest of it -website, typography etc - lets it down).

My uneducated ramblings for the day are done. To make up for all of that twaddle, check this out for more of this:

'Till tomorrow (or the next day... I concede that "Ant Every day" is a slight exaggeration)

Monday, 2 August 2010

Ae; Sweetheart

Long, tiring day means a short, unexplained music video:

The Wave Pictures - Sweetheart from Ben Reed on Vimeo.

Also, in sad news, Lindsay Lohan is out of jail, so gets no more letters.

Sunday, 1 August 2010

Ad; Toilet Magic

Apologies for lack of posts.

Great creativity (stolen from BrainPickings, where there is much more info):

My laziness and lack-of-posting will be fixed soon. Honest.

Thursday, 29 July 2010

Ac; A Nice Tool

In a mad rush today, so just a quick link to this. Really interesting little thing, worth spending a minute with

Tuesday, 27 July 2010

Ab; Rory Sutherland

I really like the basic idea here (except for his small point about online banking, which I disagree with), not only when applied to marketing, but to almost every field. Don't overcomplicate:

Monday, 26 July 2010

Aa; lots of stuff

Quick note about my numbering system: I've been labelling posts about things I've actually made or created with numbers, and posts that are just links to other stuff or wordy opinions etc have been labelled with a letter. It turns out that this was either short-sighted, or that my expectations were too low. I have now got through the alphabet... 
This post is therefore Aa, in a pathetic attempt to persevere with my flawed, useless numbering system.

Lots that I've found over the weekend:
First, totally irrelevant to the usual theme of the blog, so I'm just mentioning it very quickly. The Voice Project has some very nice songs, apparently for a good cause. Nice music.

Second is this. I want it:
Funny, clever, interesting, great.

Two nice animations. One very simple, but very entertaining:
Elvis Presley- King Creole from BillCanoni on Vimeo.

and two a bit of "3d graffiti". Some people complain that this sort of thing defeats the point of graffiti and the culture that created this sort of image, but I think this is just an interesting way of expressing a great style of art:
3d graffiti - 'After from Graffiti Technica on Vimeo.

And now something actually thought provoking. A talk from Starbucks about their hugely successful social strategy. For me, the most significant thing from this is the importance of interaction to communication in a digital world. It's not just about sending a message out, but about incorporating your consumers, involving them and listening to the things they are saying. The variety of the strategies employed, combined with the consistency of the underlying philosophies has built a fantastic communication history and network:

That's all folks (sorry it's so long today...)

Friday, 23 July 2010

z; youtube & posters

Not a lot from me for today. Certainly nothing of major interest, just 2 "quite nice" things.

One - quite nice very short homey animation about youtube:

and Two: more quite nice minimalist film posters. There have been lots of this sort of thing about in the last few months, but I love all the well done ones, and these are most certainly well done. Here's my fave:

Thursday, 22 July 2010

y; Snacks and Satellites

A couple of links today - perhaps even more irrelevant than usual
First one: just funny. Snacks and Shit compiles some ridiculous lyrics from rap songs. When taken in isolation, they are very funny.

"Baby, you the whole package, plus you pay your taxes."
"Your cheese is average."

Next up: Nice animations about satellites here. mmmmm informative science plus nice animation. love it.

Finally, continuing yesterday's alternative trailer theme, watch this:

TakePart: Participant Media - Waiting For 'Superman' - Infographic from Jr.canest on Vimeo.

From what I can tell, this is much less unofficial than the Expendables trailer. It's also fantastically animated and sequenced. I know very little about the film or the issue, but I know I like this.

Wednesday, 21 July 2010

x; The Expendables

Watch this advert:

Please excuse my generalisations... it's all just for argument's sake:

This is a fan-made trailer, but is interesting enough to be worth considering. Were this an official trailer, what would the reaction be? Most likely not positive, but now that it's out there, let's think about its effects. Imagine this was an official trailer:

Is this great advertising, or a big mistake? I think it's good. The women that are isolated by this ad are predominantly girls who would not have wanted to see it in the first place. This ad targets the marketing unsubtly and boldly at a specific audience, and why not? The film is clearly not likely to pretend to be anything other than what it is, with Stallone producing it, and the likes of Schwarzenegger and Willis starring.

There are a lot of girls who do like this sort of film, and they may claim that they resent being excluded from the joke here, but here's the catch: those girls that enjoy this sort of film and who will want to see it already appreciate that it's a "guy's film", and by making it even more of a "guy's film", the advertisers are in fact appealing to those girls even more. They will be all the keener to prove their love of this sort of film now that it has marketed itself as the ultimate "guy film".

Then, does it really appeal to all blokes? I definitely wouldn't particularly class myself as particularly susceptible to this sort of approach to my masculinity. I am proud that my film tastes reach a long way out from the basic love of Rambo. However, I can't pretend that this ad didn't draw me to the film. It reaches at part of what is inside almost every guy, and makes them feel shamed if they aren't excited about it. I can't help but feel obligated to see it now, and to actively enjoy it.

This advert is not an official trailer, and it couldn't be. Internet fan-made trailers for almost everything are almost always utter crap. I just think that this one has a surprisingly effective message. It's not genius or anything incredible, but it does have a bit more ability to influence people than the majority of fan-made trailers of montages of film scenes. Makes me want to blow some stuff up, too.

w; films

Just a quick recommendation of two films I've seen this week.

First, go and see Inception (then read this fairly interesting related article from the New Scientist). It's great to see a large scale big budget blockbuster with this much originality, complexity, sophistication and boldness. It shows what can be gained from letting a proven and successful director off the leash. Great entertainment, and maybe leads the way for more like this.

Then, go see Toy Story 3, just because it's brilliant. Incredible that 3 films in you care more than ever for the characters, when in 99% of sequels (and 99.9% of threequels) you can't help but lose interest and love. Rarely have I been made so genuinely happy by a film. With emotion, humour, and action-film worthy adventure scenes, this is top-notch story telling.

That is all.