This blog is now rarely updated, but remains as an archive of bits and pieces I've collected from around the internet. To see what's caught my eye more recently, find me on twitter.

Wednesday, 4 August 2010

Ag; National Geographic & Graboids

There's a really nice look at the design of National Geographic here. I think that magazine shows how incredible longevity and consistency can lead to an international acceptance of a certain character. However, for me, the main reason the brand has been able to be maintained so well over time is it's consistency in quality. I was a subscriber of National Geographic for a few years, and looking at recent or the very old issues on the web, you can see the standard of presentation and photography has been maintained unwaveringly.

Consistency builds trust, and when that is coupled with a clear visual identity maintained over time, great things happen.

I like educational but inventive videos. As a semi-scientist, I love it when people can find a creative way to teach. I'd like to see more of this (although is this great only because it's about Graboids, instead of something real...):

Monstrous Wildlife from Frank Robnik on Vimeo.

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